Koko FitClub Opens in Wyckoff

If you’ve ever wandered aimlessly about the gym, desirous of a workout but at a loss for what to do with the machines around you, you may be in luck.

The staff at Koko FitClub, a fitness center franchised by a Wyckoff family who opened their second location this month, insists that the facility is not a gym.

“We’re not a gym, we’re a personal training station at a fraction of the cost,” said marketing and operations director Alyssa Weisler. “We’re not about hanging out. There’s no ‘scene.’”

It certainly doesn’t look like a gym. What sets Koko aside from traditional gyms is the guidance that it provides. Free staff guidance is available 12 hours a day during the week, and the machines themselves guide you through a personalized regimen.

You’ll only find two types of machines in Koko; one for cardio and another, dubbed “smart trainers,” an all-in-one strength training machine that remembers clients’ workout history and visually guides them through new exercises each time they arrive for a session.

“It’s not a new way to approach exercise. It’s not a new program—it’s really just about how to use technology to make exercise more efficient and effective,” Weisler said. “It takes a lot of the intimidation out of the gym.”

Wyckoff residents Brian and Debi Curcura opened the brand’s first North Jersey franchise in Franklin Lakes in April, and expanded with a location last month at Boulder Run. Memberships are transferrable between the two sites, which join about 100 locations in 30 states around the country.

For those curious, Koko will hold a grand opening event with the Wyckoff Chamber of Commerce on Saturday from 11 a.m. to 4 p.m.