Oh, how Halloween has changed.

Who is DSM? Simple. We are a full-service advertising, marketing and public relations agency who love what we do.

Look outside and you’re likely staring at what is left from Hurricane Sandy.  Look at your calendar and you’re likely to see that Wednesday was Halloween.  Well at least it was supposed to be.  Due to the devastating effects of the hurricane the official celebration has been postponed until next Monday.  For many it will provide an opportunity to take their minds off of the unimaginable.  Homes, lives, memories and so much more have been changed forever.  On behalf of The DSM Group, I would like extend our most sincere condolences and prayers to all of those affected.    
For the past two years the holiday and freak storms are nearly interchangeable.  Yes I’m still referring to Halloween as a holiday, because simply put who doesn’t love candy, costumes and most importantly, ORANGE!  It’s no secret that here at The DSM Group we love the color, and despite being a senior in collegeI still believe you’re never too old to get dressed up and have some fun.
We can all look back to the days of being beyond excited to run around our neighborhoods and get candy from every door we can stop at; maybe even try a second time at the house that gives out the full size candy bars.  It was all about the thrill, thinking you had the best costume in the world; and there’s no reason any of that should change.  We should all still reach down and find the little kid inside of us, because to be honest if you’re not looking for candy come Halloween, you may just be missing out.  Particularly at this point in time, it may just be the thing that can help keep many of us sane.  It provides a moment for everyone to come together, for the good of the community.       
With that being said I encourage everyone to grab a costume, something to carry your candy in (I prefer a pillowcase, it always made me feel like I had way more candy than I really did) and even an orange wristbandto support what we argue is the greatest color out there.
Stay strong and keep believing, it is amazing what we can do when we lend a helping hand. 

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