In an effort to modernize their web presence and draw in more donations and volunteers, this year's FLOW Follies members have revitalized the group's website.
While the site isn't live yet, Follies' Website Producer Janet Hoogerheyde said it should be unveiled by the end of the month.
"The new site will have more modern design, latest technology using WordPress, new buttons, photo galleries, user friendly menus, and great web technical support team," Hoogerheyde said.
It's also slated to have social networking integration and an available RSS feed courtesy of local tech company TNTMAX, she said.
"We connected with TNT because they have supported us in past years with an in our advertising journal [and] playbill," said the show's Executive Producer Carla Pappalardo. "Whenever we have an option on purchasing anything we go to people who have supported us first."
According to Pappalardo, Hoogerheyde got the ball rolling to help modernize the website "to make it more user friendly."
"[Hoogerheyde] felt that we needed to have links and portals for donations and to purchase tickets for the show and our beefsteak," Pappalardo said. "It was driven by a desire to stay current and to give parents at the high schools easier access to information about us."
The group's membership is down this year, according to Pappalardo, and she's keen on using the new website to try to combat that fact.
"We have the fewest participants onstage that I can remember," Pappalardo said. "I will be making a plea at [the Follies'] intermission for parents and community members to join us."
"To contrast our group to Jamboree in Ridgewood we have about 30 core cast members — these people are responsible for gathering the ads — the bulk of our revenue," Pappalardo said, adding that they have a target goal of $20,000. "Jamboree has about 100 people in the cast and raises about $100,000."
Parents can help with any aspect of fundraising or production of the show, such as sets, scenery, performance, box office work, she added.
This year's show is March 7, 8, 9 at 7:30 p.m. and March 10 at 2p.m. at Ramapo High School.
For more info on how you can participate, and for a full schedule of events, visit the group's website.
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