Marshalls Grand Opening Brings Mixed Reaction

Some residents excited to see chain in Boulder Run while others express concern.

As of Thursday morning area shoppers will no longer need to travel very far to find discount fashion at bargain prices when Marshalls, a national off-price retailer, opens at the Boulder Run Shopping Center. 

The Wyckoff Marshalls is a 24,433 square feet store including a 5,000 square feet Shoe Megashop and the in-store boutique called the CUBE.  Anticipation was evident Tuesday afternoon when during a five minute span several patrons tried to enter the store, but were encouraged by an employee to return Thursday morning.  A Marshall’s mobile billboard was seen cruising the streets of Wyckoff in advance of the grand opening.

Local reaction has been mixed with the opening of Marshalls in the neighborhood.  “I was thrilled to hear they were coming to town especially since there will be a shoe department,” said Nancy Zanki.  Oakland resident Lauren Santaniello expressed similar excitement about the opening and its’ proximity to her home. “With the price of gasoline I won’t have to travel far to shop for great brands,” said Santaniello.

But not everyone is laying out the welcome mat. Wyckoff resident Barbara Cannizzo has been a vocal opponent of the store coming to Wyckoff. “It is unfortunate a store of that caliber and size is coming to Wyckoff. Wyckoff is about small, high-end, family owned businesses,” said Cannizzo. 

Cannizzo attended the April 5thTownship Committee Meeting and voiced her displeasure at length. “My husband grew up in town and we returned to raise a family here.  Marshalls changes the character of the town and I worry about my property value,”  she said.

Mayor Kevin Rooney told Patch the township has limited control over the types of businesses that set up shop in Boulder Run. “If a tenant or property owner meets current zoning code or land use we cannot dictate the type of businesses that can move in,”  Rooney said. “I'm glad to see a tenant coming into Boulder Run in a location that has been empty. As more of the space is rented it will provide additional tax revenue to Wyckoff.”   

 Jay Vlodockler, President of the Wyckoff Chamber of Commerce and owner of Chocolate Etc., plans to invite Marshalls to join the Wyckoff Chamber of Commerce. “Some of the chains in town have been supportive and others have not,” said Vlodockler.  “Our group is pro-business,” he added. Blue Moon Manager Dave Vazquez was also optimistic. “I think it will be a good thing and will bring more people to Boulder Run.”

Resident Lisa Breckenridge expressed concerns that larger chains like Marshalls might impact smaller local businesses in a negative way. “Wyckoff needs to plan for the future and not just the financial advantage for today," she said. "What kind of town do we want to be? The quaint town with smaller, niche stores that offer small business opportunities and draw in buyers for all those things a large corporate store does not OR the town that allows one larger business after another and pushes small business and our uniqueness into a thing of the past.”   

According to Marshalls spokesperson Thea Houghton, the chain will be making a $5,000 donation to the as part of their community outreach program.  The donation will be part of Thursday’s ribbon cutting ceremony. Marshalls is owned by TJX Companies which also owns Home Goods and TJ Maxx.  The opening of the Wyckoff store coincides with the closing of the Marshalls on Route 17 in Ramsey.   

The grand opening store hours are from 8:00 a.m. – 10:00 p.m on Thursday.



























Janet Tanis May 11, 2011 at 12:34 PM
Looking forward to not having to run to the Mall for one item. Did you know we have McDonalds in town? I live on Grandview Ave. and have picked up my share of fast food trash from BK & Wendys. Welcome Marshalls.
Pat Phillips Gonzalez May 11, 2011 at 01:17 PM
I think it is great that Marshalls is here. It will be so convenient to just run down town instead of down the major highways to the mall. It will be so nice to buy name brand merchandise at discount prices. How could anyone have an issue with that? I don't think our little unique stores will suffer because they sell merchandise that customers just won't be able to find in the bigger stores. Not only that, but the customers that Marshalls brings in just may want to see what our unique smaller shops have to offer them.
Steve May 11, 2011 at 01:26 PM
Was the previous tenant--Ben Franklin what you would call a "small, high-end, family owned businesses,”? It is nice to see new tenants coming to Wyckoff.
Terri Ahlmeyer May 11, 2011 at 02:46 PM
So glad that it is NOT another bank!!! Refreshing to have a decent caliber store that will be able to contribute to our tax revenue base.
aly May 11, 2011 at 04:04 PM
I think it is awesome that we are getting a Marshalls! There is plenty of room for both high end and value priced stores, just like the mix of families that live in Wyckoff. Not everyone can afford to shop high end especially with the turn of the economy. I'm a working Mom who will be thrilled to run quickly into town for my family's needs. Most people I know, even if they can afford high prices, still appreciate a good value.
Janet Tanis May 11, 2011 at 05:15 PM
I agree we don't need 2 large Supermarkets ...
susan May 11, 2011 at 05:19 PM
This is fantastic. Not everyone wants to jump into a SUV and run to the Mall. Let's give Marshalls our full support now that they're open!
Alice Cole May 11, 2011 at 05:21 PM
No choice of vendor or prices for essentials like food, but a huge outlet store for clothing and accessories?
Susan May 11, 2011 at 08:41 PM
As a life long resident I am concerned about what a big box store like Marshall's will do to the quality of life in a small suburban town like Wyckoff. I beg to differ with the Mayor about the increase in tax revenue: the tax revenues wouldn't be any different it it were small shops occupying the same overall square footage. The township and it's planning board have every opportunity to control what is or is NOT built in the community by enacting decent zoning regulations and abiding by them. And exactly what are they doing about the unoccupied apartments that HAD to be built in order that the landlord meet the Mount Laurel requirements? We are left with an eyesore in our community all while the landlord waits out the Mt Laurel time frame in order to rent the units at market rate. Our township was held hostage to allow the building of this monstrosity to prevent the proposed multi-unit housing complex which surely would have stressed our school system and infrastructure - remember? The trade off included Mt. Laurel housing ... which the land lord has FAILED to occupy with tenants. Why haven't out "Town Father's" forced the issue and threatened them with a law suit for failure to comply? What have you done to and for our town?
Lisa Ciolino Ambrose May 12, 2011 at 08:17 PM
I am saddened to see my "township" (d)evolve into something that doesn't necessarily resemble the reason many community members chose to live here. Ramsey and Paramus are a stone's throw away, and I certainly do not want Wyckoff to follow the same path by offering a lot of retail stores and bringing in a lot of traffic. The buzz on Facebook today is that Boulder Run has been a mob scene all day. I hope everyone who is excited about Marshalls being in town will be equally accepting of the traffic the store will brings.
Lisa May 13, 2011 at 05:09 PM
There goes ALL the small shops in town--who will shop at Socks and Co when Marshalls has socks? Who will buy clothes at Kids stuff? and shoes at Pedigree for their kids--consider the town doomed --will be another Ridgewood with just restaurants and no stores and TRAFFIC ridiculous--we will see alot more car accidents ( etc) --which inturn will mean more traffic lights and more police assistance which cost $$$ Mayor. Good Job Wyckoff ---I also agree with the previous person who said if the store was filled with nonchain store it would generate same tax revenue--Mayor Rooney is a complete comp out!!!! I haved lived in Wyckoff my WHOLE LIFE( excluding college and I am in my 40's) I am truly upset---Oh I can't wait for the Shoprite--yippee more traffic GOOD JOB! --a complete joke --oh and if commercial stores are such a wonder to tax revenue why is Ramsey's property tax so high?
JAZ May 14, 2011 at 02:46 PM
You are right about Marshalls creating too much competition for our mom and pops... I think we just have to look at our lost Wyckoff Bakery and look forward to more empty store fronts... the whole Boulder Run expansion was a disaster... but I guess we only have ourselves to blame for not gettng involved. Have you driven down Russell lately... what happened to all those apple trees? Sicomac Dairy?... yes, we did need all those mcmansions didn't we/... and it is only because of the economic downturn that Russell Farm and High Mountain Golf Club weren't turned into mcvillages... But one thing we do need is a traffic light at Sicomac and Cedar Hill... that is a very dangerous intersection. Tring to make a left turn is dangerous!
Cindy May 16, 2011 at 12:47 AM
I used to live in Wyckoff among a crowd of mothers who wouldn't be caught dead in Marshalls. Only Nordstrom and Lord and Taylor would do. Not everyone can afford to shop at the Ivy Shop. Wyckoff is overdeveloped, to be sure, but let's keep our noses from pointing so high. Not everyone in Wyckoff is rich, but many who are rich are aslo snobby.
Cindy May 16, 2011 at 12:52 AM
Also, the average non snobby shopper who buys at Marhsall's will be as interested in the name brands at Kids Stuff. They offer different merchandise and brands. Not everyone who shops at Marhsall's is white trash, as some of these comments imply. Lowering of property value? Get over yourself.
rosalind herschthal May 20, 2011 at 01:26 AM
I am glad Marshall's replaced the skeleton of Ben Franklin. I didn't much care for the empty Sam Goody's or the frame store or the old luncheonette or the empty sewing store much either. It is nice to see some business for the stores that are there already. We have always had 2 Supermarkets in Wyckoff, perhaps Shop Rite will force Stop and Shop to be better. I say support those who are now supporting us. Welcome to our new neighbors Orthe skeleton of Ben Franklin and the sewing store. Didn't like th tired of looking all's is here. Got


More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something