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Fratello Bakery Shutting Its Doors

Last day for 7-month-old bakery is Satuday

Though it's only been here on Main Street for about 7 months, just couldn't find the customer base to support its operations, according to the store's baker Zina Mansueto.   

"Italian cookies, butter cookies, Italian pastry, cakes, the bread was very good," Mansueto said with a matronly Italian accent. "We were doing OK the whole month of October, but then with that stupid storm we were out of power for 5 days, so you know."

The store had its grand opening ribbon cutting ceremony — — in May. 

Mansueto, who said she's been baking professionally since she was at least 10 years old, had hoped that De Vita would keep the business open through the holidays, which are traditionally a strong time for sales at bakeries. 

But, foregoing any Christmas-time miracles, Mansueto will be out of a job at the close of business Saturday — and that's tough break for a breadmaker who gets up early, works hard all day and enjoys preparing baked goods more than relaxing.

Mansueto, a Washington Township resident, thinks when all is said and done at Fratello, she might take a month-long vacation at a home her family owns just outside Palermo, Italy.

But until then, she'll be looking for work at another bakery. 

"That's the only thing I know," Mansueto said.

Fratello was a notable local business for its policy of donating unsold bread and other items to . 

“Rather than just throw it out, we donate it,” De Vita said in an August interview. “We can’t make use of it anymore but someone else who needs it can.” 

Owner Joe De Vita was unavailable for comment Thursday.

Fratello's final day of business is scheduled for Saturday from 8 a.m. to 5 p.m.

MARY LYNNE BIGLER December 09, 2011 at 01:25 PM
Sorry to see this happen to a very delicious addition to our town. I finally found the most delicious 7 layer cake in Bergen County. Please let me know if you open another bakery somewhere else or if I will be able to order your cake somewhere else.
Michael Lotwis December 09, 2011 at 01:34 PM
Please reconsider. You have the best cakes at resonsible prices. Surely this Holiday season should be good for business. Wyckoff needs/deserves a high quality bakery. Mike Lotwis
David Roll December 09, 2011 at 01:54 PM
I am very sad to learn this. The bakery is/was excellent and was always a friendly place. Wyckoff is losing a gem.
D December 09, 2011 at 11:26 PM
I think they should stay in town and relocate.. The location is just not visible enough.
Michael McCarthy December 10, 2011 at 12:37 AM
Not sure where you got your marketing plan but one visit (this past Sunday) told me you were doomed! Not surprised to see this news at all....sorry.....wish you the best in the future!

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