FRANKLIN LAKES, N.J. – The Coldwell Banker Residential Brokerage office in Franklin Lakes today announced the launch of a completely updated website and new marketing campaign for Coldwell Banker Previews International®, the brand’s luxury home sales program. The effort highlights Henderson Talbot, a real estate entrepreneur from the 1930s who established Previews and used film to “preview” exclusive homes among clients and contacts. That ingenuity inspired the “Previews” name years ago, and holds true today, as video and high-end photography have emerged as essential sales tools for luxury real estate properties.

“Coldwell Banker sells, on average, more than $70 million in luxury homes every day and Coldwell Banker Previews Property Specialists participated in more than 13,500 transaction sides of homes priced at $1 million or more in 2011,” said Colette Ravache', branch vice president of Coldwell Banker Residential Brokerage in Franklin Lakes. “Our certified Previews luxury specialists represent some of the most prestigious properties here in New Jersey and around the world. This new campaign will certainly showcase their sales expertise and efforts.”

Featuring more than 12,000 exceptional estates, coldwellbankerpreviews.com showcases stunning black-and-white photography with a homepage slideshow of images and video tours of listings from the Coldwell Banker Previews International network.

The website also includes a special luxury “features” search option allowing buyers to search properties by using keywords like “waterfront,” “wine country,” “equestrian” and more. A list of the brand’s recent notable sales will also be spotlighted.

The newly designed website is viewable in many languages, including: English, French, German, Japanese and Spanish, while also featuring a robust currency converter. 

Certified Previews agents in Franklin Lakes will leverage an expanded suite of customizable Previews marketing materials that include the new look and feel of the national campaign. Each showcases the distinct advantages of Coldwell Banker Previews International and includes property marketing materials, and an eMarketing series.

The campaign additionally includes Previews Magazine which features exceptional properties from across the Northeast and Eastern Seaboard. The magazine is distributed three times a year to select ultra-affluent households and a digital copy is emailed and published on ColdwellBankerMoves.com and UniqueHomes.com.

To learn more about luxury marketing, current luxury real estate trends in Franklin Lakes and surrounding communities, and to receive a copy of the new Previews Magazine, call Colette Ravache' at (201) 891-7600 or email her at Colette.Ravache@coldwellbankermoves.com.

The Coldwell Banker Previews International® program has been marketing luxury homes since 1933. This luxury home marketing program has been exclusive to Coldwell Banker® affiliates since 1980. The exclusive group of certified Previews® Property Specialists make up eight percent of the approximately 85,000 Coldwell Banker sales associates worldwide. 

Coldwellbankerpreviews.com features more than 17,000 luxury properties from around the globe. Coldwell Banker, Previews and Coldwell Banker Previews International are registered marks licensed to Coldwell Banker Real Estate LLC.

Coldwell Banker Residential Brokerage in New Jersey and Rockland County, New York, a leading residential real estate brokerage company, operates more than 58 offices with more than 3,000 sales associates serving all communities from Rockland County, N.Y. to Monmouth County, New Jersey. Coldwell Banker Residential Brokerage in New Jersey and Rockland County, N.Y. is part of NRT LLC, the nation’s largest residential real estate brokerage company. Visit www.coldwellbankermoves.com for more information.